A proven marketing channel for businesses

Each year, SPN works with more than 50,000 businesses of all sizes that benefit from market exposure and demonstrate community support by sponsoring the spirit items in their respective communities. Our seasoned marketing professionals assist businesses with turnkey advertising solutions, including creative and strategic messaging. Because the products are useful to and appreciated by students and the satellite audience of parents, alumni and faculty; the items are retained and used, repeating the imprinted message many times and providing more value to the advertiser.

Used for fan appreciation, event attendance incentive gifts and fundraising, each product proudly displays the school mascot along with an advertisement from a sponsoring business. This allows schools the opportunity to achieve high levels of awareness and fan support while helping businesses increase market exposure and community outreach.

SPN is a proud member of the B&E Industries family. Since 1990, the company has been headquartered in Arlington, Texas, with the manufacturing, warehousing and administrative facilities expanding to over 250,000 total square feet of space with over 300 employees.

Research and Statistics

Building business by generating new customers and improving customer loyalty are common objectives for most businesses. However as recent statistics indicate, traditional advertising has become less effective as consumers are getting harder to reach;

• Newspaper subscriptions are in decline as millions of people rely on internet services for news information
• Growing subscriptions to commercial free digital music services are taking listeners away from radio stations
• Sales of digital video recording devices for television continues to increase
• Direct mail is becoming more expensive and typically delivers less than 1% response from target audiences

As expected, many 13 – 18 year olds attend high school sports events although a large portion of the audience is made up of 35 – 54 year old consumers. While 13 – 18 year olds spend about over 141 billion each year, they influence the spending of 80 million Baby Boom parents of up to 400 billion dollars annually.

• Attendees of high school sporting events are;
  • A passionate and loyal consumer base
  • More likely to purchase products and services if associated with a cause they believe in
• Typical game attendee;
  • Male (62% of fans)
  • Professional / managerial (55%)
  • College / post graduate (51% of fans)
  • HH income ( $60,100)
  • 41% are loyal to sponsors

Research results about advertising on promotional products

• Advertising on promotional products is tangible and long-lasting
• Advertising impact is easily measured
• The message has a higher perceived value
• Ads on promotional products complements targeted marketing
• Promotional products strategically support other advertising media
  • source - PPAI
• New customers who receive promotional products, on average, return sooner and more frequently, and spend more money than new customers who only receive coupons. In two separate studies, SMU researchers tested whether promotional products would outperform coupons in the area of repeat business and sales. Promotional product recipients spent 27% more than coupon recipients and 139% more than welcome letter recipients over an 8-month period.
• Promotional product recipients were also 49% more likely than coupon recipients and 75% more likely than letter recipients to return and patronize the business in each of the eight months studied.
  • source – Southern Methodist University
• A fan continues his interest until the intensity of feeling toward the team becomes so great that parts of every day life are devoted to either his team or in some instances, to the broad realm of the sport itself.
• Fandom comprises more than simply attending and observing a sporting event. Rather, being a fan represents an association from which the individual derives considerable emotional and value significance.
  • source – Nova Southeastern University

Local Sponsorships:

Because SPN handles every aspect of each product, the company can offer the most competitive and efficient pricing on advertising plans perfectly suited for local businesses wanting to target a specific community. For more information on available markets and rates, contact us at 800-664-8160.

● Heighten Awareness ● Develop Familiarity ● Build Community Support
● Influence Trial Use ● Strengthen Customer Loyalty ● Increase Revenue